Reaching Pet-Loving Consumers With Carbon Media

Carbon Media Writers - May 7, 2024

The Carbon Media pet enthusiast audience is a highly engaged and valuable segment for any brand looking to reach pet owners. According to our research, 56% of our pet enthusiasts audience frequently utilize discounts or promotional offers when shopping for pet supplies and products. This demonstrates their savvy shopping habits and willingness to seek out the best deals.

Additionally, 52% shops online for their pet needs, making them an ideal target for ecommerce brands and digital advertising. Nearly half (47%) purchase pet products on a monthly basis, while 37% do so weekly, showcasing their consistent and recurring spending in this category.

Perhaps most impressively, 39% of the Carbon Media pet enthusiast audience currently have pet insurance – a testament to their dedication to the health and well-being of their furry family members. Brands that can tap into this audience’s love for their pets and provide value-added products or services are poised to see significant returns.

Brands looking to effectively reach and convert this valuable audience should take note. Leveraging Carbon Media’s deep understanding of pet enthusiasts and our proven ability to deliver impactful campaigns will be crucial to driving sales and building long-term customer relationships. Brands that invest with Carbon Media to connect with our audience stand to see impressive returns on their advertising efforts.

Don’t miss out on the opportunity to tap into the powerful pet enthusiast market. Contact us today to learn more about how Carbon Media can amplify your brand’s visibility and sales among this passionate consumer base.