Reach over 21 million Hunting & Tactical Firearms Enthusiasts with Carbon Media

- December 11, 2023

Digital Media, Firearms, Hunting, Outdoor, Tactical

Each month, Carbon Media reaches over 21 million Hunting and Tactical Firearms Enthusiasts across our network. These sites include some the of the most popular destinations on the web for users looking to stay up to date on the latest and greatest within the Hunting and Firearms industries. We also have a large selection of community-based sites that provide users with the ability to connect with other likeminded enthusiasts and learn from each other by sharing their thoughts, opinions, and experiences. Some examples include TheFirearmBlog.com, OutdoorHub.com, Alloutdoor.com, GlockTalk.com, ArcheryTalk.com and Michigan-Sportsman.com.

In addition to reaching these highly engaged users, we continuously strive to learn everything we can about our audience so that we can provide them with the best user experience possible and provide valuable insights for advertisers. We recently ran two audience surveys to understand the hunting and tactical firearms enthusiasts’ motivations and intentions.

Some key insights from our 2023 Hunting Survey include:

  • The vast majority (86%) of our hunting audience hunts deer
  • 90% hunt with a rifle
  • 60% hunt private land exclusively or most of the time
  • 47% plan to spend at least $500 on new hunting gear in the next 6 months

Our Tactical Firearms survey results provides some valuable insights as well:

  • 89% currently own a firearm
  • 85% plan to purchase one in the next year
  • 80% carry a firearm in public (concealed or open)
  • 70% plan to spend at least $500 on firearms, ammo, parts or accessories in the next year
  • 57% plan to spend at least $250 on tactical gear in the next year

One key commonality between both research studies is that these users are looking to continue spending their hard-earned dollars on new products that will help them perform their best. So, whether your brand is well established, or new to the game, getting your message in front of these users as they evaluate what products to invest in is crucial to your business success.

For more information about our various advertising solutions, contact us today and someone from our team will work with you to put together a customized proposal that fits your budget and advertising objectives.