Connect with over 32 Million Travel Intenders with Carbon Media

Carbon Media Writers - June 8, 2023

For brands looking to target travel intenders, be sure to check out what Carbon Media has to offer. According to Comscore, our audience is three times more likely to search online for a vacation package than the average internet user. Not only does our audience have a high propensity to travel, but they are also twice as likely to share their experiences with others and advise their friends and family when it comes to travel destinations and accommodations. In addition to sharing this information with those close to them, our users often visit our community sites to spread the word about their travel experiences, providing valuable information to the broader community. On average, we see roughly 4,000+ conversations each month related to travel and 1600+ conversations related to road-trips. Advertising with Carbon Media provides a prime opportunity for tourism brands to stay in the conversation among our highly relevant and influential audience.

Whether your campaign goals are to drive awareness, consideration, or intent (or all of these), we can help drive results for your brand. For example, a recent state tourism brand ran a custom content campaign on our flagship adventure site, ActionHub.com, and received 62.5% lift in awareness and 37.7% lift in consideration.

Our team also recently developed and launched a custom content package for Utah Tourism. Their goal was to reach and engage with travel intenders that are also off-road enthusiasts. Check out our work hosted on ATV.com by clicking here: Why Off-Roaders Need to Visit Utah + Video

In addition to custom content, we also offer a variety of advertising solutions including standard and premium display, dedicated eblasts, site wraps/takeovers, native, and pre-roll video. Contact us today to learn more about how we can help drive success for your brand.