The Opportunity is Now for Auto-Related Brands to Showcase their Products and Services

Carbon Media Writers - April 9, 2024

Automotive related companies including manufacturers, insurance companies, parts and accessories brands, as well as retailers, should consider advertising with Carbon Media to reach a highly relevant audience and make a lasting impact. By leveraging the power of Carbon Media and our reach of over 50 million automotive researchers and enthusiasts, brands can effectively showcase their products and services to potential customers who are actively seeking information in this space.

Not only does Carbon Media provide a wide reach of relevant researchers and enthusiasts, but we also strive to understand our audience’s motivations and intentions. Collecting first party data is a crucial step in understanding our audience better and providing them with a more personalized user experience. By gathering valuable insights, we can tailor our content to meet the specific needs and preferences of our audience.

By investing time and effort into better understanding our audience, we not only enhance the user experience for our audience but also open more opportunities to collaborate with advertisers who are eager to connect with our highly engaged and targeted audience. Key data points collected through recent auto-related surveys that should interest brands include:

• 74% of our automotive enthusiasts and researchers anticipate spending between $500 and $3,000 for auto parts and products in the next year
• 71% also find our sites influential in their vehicle purchasing journey
• An estimated 8.5 million of our automotive users are planning to change their insurance provider in the next 12 months
• Approximately 8.2 million actively perform vehicle maintenance every 3 months
• 40% actively engage in DIY maintenance and repairs

Carbon Media provides a unique platform for brands to connect with consumers who are specifically interested in auto-related products. By partnering with us, automotive manufacturers, insurance companies, parts/accessories brands and retailers can increase brand visibility, drive traffic to their websites, and ultimately boost sales.

In today’s competitive market, it is essential for auto-related businesses to stand out from the crowd. Advertising with Carbon Media presents a compelling opportunity for brands to differentiate themselves and capture the attention of their target audience. Contact us today to learn more about how your brand can take advantage.