2024 Carbon Media Motor Oil and Lubricants Survey Results

- March 4, 2024

Agriculture, Automotive

Recent survey results are in, and they show that our users have a high propensity to purchase motor oil and lubricants for maintaining their agriculture equipment, pickup trucks, and farm machinery.

Key data points:

  • 62% of respondents are likely to purchase motor oil or lubricants to maintain their trucks and farm machinery in the next 6 months.
  • 51% of respondents have spent over $100 on motor oil or lubricants in the last 6 months.

It’s clear that vehicle owners are prioritizing the maintenance of their valuable assets by investing in high-quality oils and lubricants. This survey highlights consumer understanding about the importance of regular maintenance to ensure optimal performance and longevity of their vehicles and farm machinery.

For advertisers looking to target this audience, focusing on the quality and benefits of motor oil and lubricants for vehicle maintenance can be a key strategy. Understanding the specific needs of users in these sectors can help tailor advertising campaigns to effectively reach potential buyers.

Contact us today for more information about how your brand can reach potential buyers and engage with them in a meaningful way as they navigate through the path to purchase.