Carbon Media 2023 Holiday Shopping Insights
Carbon Media Writers - September 12, 2023
With the Holiday Season quickly approaching, our research team at Carbon Media decided to launch a survey to gain insight into our audience’s shopping behaviors and attitudes surrounding Black Friday and Cyber Monday sales. Over one thousand users opted to participate in the study.
Key takeaways from the study include:
- 97% of survey respondents stated that they will conduct online research before making purchases this holiday season.
- 96% said that visiting our sites influences their purchase decisions.
- 93% intend to shop on Black Friday and/or Cyber Monday this year.
- 90% will begin their holiday shopping by November 30th.
- 72% plan to make at least half of their holiday purchases online.
- 66% believe the best deals of the year are available during Black Friday/Cyber Monday.
- 64% plan to spend at least as much as they did last year this holiday season.
Overall, our users are ready to spend as the holidays approach but they will be digging in to make sure they are getting the best bang for their buck. For brands looking to score big in Q4, in addition to reaching the right audience, they’ll need to make sure they are showing consumers that their product or service provides the best value.
For more information on how your brand can reach, educate and engage with holiday shoppers across our network of over 120 million monthly unique users, contact us today.