Reach over 42 Million Alcoholic Beverage Consumers Across the Carbon Media Network

Carbon Media Writers - May 9, 2023

According to Comscore, Carbon Media’s audience is 2x more likely to consume alcoholic beverages than the average internet user. In fact, we can identify over 42MM alcoholic beverage consumers across our properties.

Our research pointed us to two key audience segments that over-index against alcoholic beverage consumption: Our Rugged Adventurists and our Entertaining Hosts. Both audience segments are highly engaged with content they are passionate about and are always looking for new ideas to improve their skills and experiences.

Rugged Adventurists are outdoors enthusiasts that enjoy hunting, fishing, and camping. They also really enjoy alcoholic drinks including Whiskey, Beer, and Gin with a propensity to consume these beverages 2-3 times higher than the average person. Some of the sites across our network that these users frequently visit include OutdoorHub.com, ActionHub.com, Alloutdoor.com, Off-Road.com, and OutsidePursuits.com. These sites offer the latest content ranging from news, reviews, and how-to articles that outdoor enthusiasts can’t get enough of.

Next, we take a look at a very different, but just as important audience segment, our Entertaining Hosts. These users are foodies, DIYers, and love to entertain guests at home. The drinks of choice for these folks are wine, hard seltzers, and tequila, purchasing these types of beverages at a rate twice that of the average person. Entertaining Hosts frequent sites like HomeTalk.com, UpgradedHome.com, FoodTalk.com, and TheSimplifyDaily.com to get the latest information on home improvement and design, DIY project tutorials, and food/drink recipes to take their home lifestyle and entertainment to the next level.

If your brand is looking to reach internet users age 21+ that consume alcoholic beverages, look no further than Carbon Media. We have a wide range of advertising solutions to help your brand reach and engage with your target audience. These solutions include standard and premium display ads, sweepstakes, dedicated eblasts, native ads, site wraps & takeovers, pre-roll video, custom written and video content, and social amplification. Contact us today to learn more!